Is It a Buyer’s or a Seller’s Market Right Now? 🤔
It’s one of the questions we get asked constantly here at Keystone:
“So, is it a buyer’s market or a seller’s market right now?”
It’s a great question — and the truth is, it’s not as black and white as it used to be. The property market isn’t just one big switch that flips between “buyer” and “seller.” 🏠
Instead, it’s made up of lots of little moving parts — location, price range, property type, condition, and even how it’s marketed.
So rather than giving you a simple “yes or no” answer, we want to explain how the market really works right now — and what that means if you’re planning to sell (or buy) in the months ahead.
Let’s Start With the Basics ⚖️
Traditionally, we’d say it’s a seller’s market when there are more buyers than homes available. That competition drives prices up, offers come in quickly, and properties don’t stay on the market for long.
A buyer’s market, on the other hand, happens when there are more homes for sale than there are buyers. That means buyers have more choice and negotiating power — and sellers may have to work harder (and smarter) to stand out.
Right now, the truth is somewhere in the middle… but leaning one way or the other depending on where and what you’re selling.
What We’re Seeing Across Flintshire and Surrounding Areas 🌍
Locally, we’re seeing some fascinating shifts:
🔹 Well-presented homes priced correctly are still flying.
They’re attracting multiple viewings and often achieving full asking price (or above).
🔹 Over-priced properties are sticking around.
Buyers are more price-sensitive than they were during the boom — they’ll wait for the right home at the right price.
🔹 First-time buyer homes are moving fastest.
With strong mortgage competition and a healthy appetite for good-value homes, this end of the market is active.
🔹 Higher-end properties are seeing more negotiation.
Buyers in this range are taking their time and doing their homework, which means presentation and pricing strategy are everything.
So is it a buyer’s or seller’s market?
👉 It depends on your property — but more importantly, on your approach.
How Sellers Can Still Win in This Market 🏡💪
Here’s the thing: with the right strategy, it can always be a seller’s market for you.
That might sound bold, but here’s why we say it:
When your property is priced right, marketed beautifully, and handled by an agent who knows how to create demand, you’ll attract serious, motivated buyers — and competition follows.
That’s where our role as your agent makes all the difference.
At Keystone, we:
✅ Use data-led pricing and local expertise to position your home strategically.
✅ Showcase your property through stunning photography, staging, and video.
✅ Manage viewings and negotiations to protect your best interests.
We don’t rely on the market to be “good.”
We create conditions that make it good for you. ✨
What Buyers Need to Know 👀🔑
If you’re buying, this market is full of opportunity — if you’re ready to act quickly when the right home appears.
Because while there’s more choice than in previous years, the best homes are still going fast.
Here’s our advice for buyers right now:
💰 Get your finances in order — speak to a broker and have your agreement in principle ready.
🏃♂️ Be ready to view quickly — delay by a few days and you might miss out.
📞 Register with our Heads Up Property Alerts — so you hear about homes before they hit Rightmove or Zoopla.
That early access gives you a real advantage — often allowing you to view and offer before the wider market even knows a property exists.
The Power of Positioning 🎯
We always tell our clients: You don’t control the market, but you can control how you position your property within it.
That means:
Setting the right guide price (based on current demand and comparable sales)
Preparing the property to look its absolute best
And working with an agent who understands how to build momentum from day one.
When you combine those three elements, even in a balanced or cooling market, you can still achieve strong results.
What the Data Is Telling Us 📊
Looking at recent local statistics, properties that are well-priced from the start are selling in nearly half the time of those that launch too high and reduce later.
At Keystone, our average time from instruction to “Sold Subject to Contract” remains significantly faster than the local average. Why?
Because we understand buyer psychology and market flow — and we use that insight to get you the best outcome, no matter which way the market leans.
So… What’s Our Verdict? 💭
Right now, we’re in what we’d call a balanced market — neither fully a buyer’s market nor a seller’s one.
But here’s the good news:
For sellers who take the right approach, this is still an incredible time to achieve a great result.
For buyers, there’s finally more breathing room to find the right home without the frantic bidding wars of the last few years.
The key is knowing your position, your strategy, and having the right people on your side.
And that’s where we come in. 💙
The Keystone Approach 🔑
At Keystone, we believe estate agency should be simple, strategic, and stress-free.
Our role isn’t just to list properties — it’s to guide, advise and deliver results that exceed expectations.
Whether the market favours buyers or sellers, we focus on what matters most:
✔️ Exceptional presentation
✔️ Intelligent pricing
✔️ Expert negotiation
✔️ Clear communication throughout
So no matter where the market stands, we’ll make sure you stand out. 🌟
Ready to Find Out Where You Stand? 💬
If you’re curious about your home’s current value or want a clearer picture of what’s happening in your part of Flintshire right now, try our Instant Online Valuation Tool.
💰 It’s quick, accurate, and gives you a great idea of what your property could achieve in today’s market — whether it’s a buyer’s, seller’s or balanced one.
👇🏼Get Your Instant Valuation
Be First in Line for New Homes 🏠✨
If you’re looking to buy, don’t wait for new listings to appear on the portals.
Join our Heads Up Property Alerts and see new homes before they hit the open market.
You’ll get exclusive early access — giving you the edge in a market where timing is everything.
📩 Sign Up for Heads Up Alerts
In Summary 🌟
Is it a buyer’s or a seller’s market? The truth is, it’s both — depending on your strategy.
At Keystone, we help make every market work for our clients by focusing on smart pricing, powerful marketing, and first-class negotiation.
So whether you’re looking to sell, buy, or just understand your position, we’re here to help you make confident, informed decisions — without the stress.
