SELLING YOUR HOME WITH KEYSTONE
FREE PROPERTY VALUATION
Understanding your home’s true value is the first step to a successful move. At Keystone, we offer expert-led, data-informed valuations - whether you're curious, committed, or somewhere in between. Choose instant, in-person, or instruct us right now. Whatever stage you’re at, you’ll find honest advice and complete clarity.
WHY CHOOSE KEYSTONE?
At Keystone, we go beyond traditional estate services. With deep local market knowledge, a client-first approach, and innovative digital tools, we ensure every step of your property journey is smooth, transparent, and successful. Whether you're buying or selling, Keystone is your ultimate partner for smart property decisions.
Our Proven Selling Process
01 Align & Prepare - Getting Sale Ready
Everything starts with alignment. We take the time to understand your plans, priorities, and ideal outcome through a detailed market appraisal and strategy discussion. As part of our Sale Ready Service, Keystone arranges and orders the required property searches upfront at no cost to you, alongside guiding you on instructing solicitors early and, where appropriate, arranging a pre-market survey. Alongside this, we prepare your home for success with expert presentation advice and professional photography, floor plans, video, and marketing assets — ensuring your property is fully prepared for a confident, well-timed launch.
02 Heads Up Launch – Creating Early Demand
Once you approve your draft listing, your property is quietly launched to our database of registered buyers via Heads Up Property Alerts. These buyers are actively looking and matched to your home based on their exact criteria. This early exposure creates interest before we go live on the major portals, often leading to enquiries and viewings.
03 Buyer Insight & Pricing Intelligence – Positioning with Confidence
As your property gains attention, we closely monitor buyer behaviour. Our software highlights buyers showing strong interest — including repeat views and time spent on the listing. Your Personal Agent proactively contacts these buyers to gather valuable early feedback. This real-world data helps us fine-tune the asking price and positioning before launching on Rightmove, ensuring your home enters the market competitively and with momentum.
04 Rightmove Launch & Viewings – Maximum Exposure
With interest already building, your property is launched on Rightmove and promoted across targeted social media channels. Our dedicated Viewing Specialists handle all viewings, guiding buyers professionally and helping them feel at ease. After each viewing, you’ll receive clear, timely feedback that provides genuine insight into buyer response and helps your Personal Agent keep the strategy under constant review.
05 Expert Negotiation & Under Offer – Securing the Best Outcome
When offers are received, your Personal Agent negotiates on your behalf once full proof of funds and any relevant chain checks are complete. Every offer is clearly explained, including the buyer’s position, so you can make informed decisions with confidence. If your Personal Agent is unavailable, another experienced team member will step in seamlessly to keep everything moving.
06 Sale Agreed & Completion – A Smooth Move, Start to Finish
Once a sale is agreed, you’re introduced to our dedicated Sales Progression Team. They manage the transaction through to completion, working closely with solicitors, buyers, and the wider chain to proactively progress the sale. You’ll receive regular updates, clear communication, and steady momentum — ensuring a smooth, well-managed move through to completion day. Your Personal Agent remains available throughout, should you need them at any point.
SALE READY SERVICE ADVANTAGES
Faster, Smoother Completions
The single biggest cause of delay in property transactions is waiting for searches. At Keystone, we remove that obstacle before it even appears. By ordering your property searches the moment you instruct us, all the legal paperwork is completed upfront. The result? Your sale is ready to move the moment a buyer is found — no chasing, no waiting, and far less chance of a fall-through.
Buyer Confidence, Seller Control
Being Sale Ready isn’t just about presentation — it’s about preparation. When buyers see that searches are already in place and the legal groundwork is done, it builds instant trust and confidence. That puts you in a stronger negotiating position, gives you more control over your timeline, and delivers complete peace of mind.
MAKING THE SWITCH TO KEYSTONE IS SIMPLE
If your current estate agent isn’t delivering, switching to Keystone is straightforward and stress-free. Our team takes care of everything, from handling the paperwork to launching a fresh, tailored marketing campaign that gets your property noticed. With our award-winning service, innovative marketing tools, and dedicated support, you’ll feel the difference right away. We focus on results, communication, and care - ensuring your move is smooth, efficient, and always in your best interests.
CLIENT TESTIMONIALS
OUR GUIDES
Your Step-by-Step Roadmap to Purchasing a Home
Making the Move to a Bigger Home – What You Need to Know
Essential Tips and Advice for First-Time Homebuyers
A Complete Guide To The Selling Process
Downsizing Guide
Divorce and Separation Guide
OUR BLOG
EXPLORE OUR KNOWLEDGE HUB FOR ARTICLES, GUIDES, VIDEOS, AND MORE!
EXPLORE OUR KNOWLEDGE HUB FOR ARTICLES, GUIDES, VIDEOS, AND MORE!
GET IN TOUCH WITH
KEYSTONE TODAY
Whether you’re ready to sell or buy, ready to switch estate agents, or simply need expert advice, Keystone is here to help. Our friendly, experienced team is just a call or message away, ready to guide you every step of the way. Contact us today and let’s make your property journey stress-free.