CASE STUDY -
KILLINS LANE
CASE STUDY SUMMARY
🏡 Case Study: Selling a Unique Home After 2 Years — Keystone Gets It Done
The Situation:
This homeowner had a unique property that had been on the market for around 2 years with two different local agents — but neither delivered results. Viewings were few and far between, and the seller began to feel the home’s niche appeal might be the issue.
They turned to Keystone — and everything changed.
The Keystone Difference:
From the outset, Keystone offered a fresh, data-driven approach:
• 📊 Modern marketing strategies, backed by analytics — not just reliant on property portals and Facebook
• 🌍 Targeting out-of-area buyers, not just local traffic
• 📍 Emphasizing lifestyle selling, highlighting local amenities and surroundings
• 👣 Hands-on viewings — even including guided walks around the nearby countryside!
Their property was taken on by Jill, who went above and beyond — from perfecting the marketing to personally showcasing the area’s appeal.
The Results:
• 🔄 Numerous viewings and multiple offers within 6 weeks
• 🧳 Buyers from outside the local area — exactly the target market the previous agents missed
• 🤝 Smooth progression, with Jill actively managing solicitor communication to prevent delays
Client Feedback:
“We’ve used many agents before, but Keystone has been by far the best. Jill was a perfectionist and went above and beyond — even taking buyers on local walks! The whole team was friendly, helpful, and truly proactive. The woman is an angel!” “Without a doubt, the very best agency we’ve used — competitively priced and outstanding in service.”
✅ Struggling to sell a unique or hard-to-market property? Let Keystone show you what the right strategy — and the right team — can do. Get in touch today.
A Word From Our Client -
Claire
We have bought and sold many properties and used a number of local agents, but our experience with Keystone has been, by far, superior.
Our house was on the market for around two years and we tried two local agents. We knew our house was unique and might be a more niche sell, but we didn’t get many viewings.
We reached out to Keystone and they spent time explaining their approach to marketing, including their use of analytics. Unlike other agents, they have clearly evolved away from relying solely on property search sites, local buyers, and Facebook — as within six weeks of instructing them, we had numerous viewings and offers (from buyers moving into the area!).
Jill took control of our property. She was a perfectionist when it came to the marketing and went above and beyond with the viewings — even donning her walking boots and taking viewers into the local country park to show them the walks and schools on the doorstep! Her local knowledge really helped sell the area as well as the house.
The whole team were just lovely, friendly, helpful, and so communicative. Our biggest thanks go to Jill — she made the whole process so easy. Even when details weren’t being passed effectively between solicitors, she was right in the thick of it, aligning everyone and making sure there were no delays. The woman is an angel!
Without a doubt, the very best agency we have used — competitive in their price, but outstanding in their service.
Some Of Our Happy Clients On
Completion Day!
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KEYSTONE TODAY
Whether you’re ready to sell or buy, ready to switch estate agents, or simply need expert advice, Keystone is here to help. Our friendly, experienced team is just a call or message away, ready to guide you every step of the way. Contact us today and let’s make your property journey stress-free.